By using YesData you agree to the terms and conditions in this agreement. All YesData subscribers are subject to these Terms and Conditions.
1. Terms
By accessing this web site, you are agreeing to be bound by the web site’s Terms and Conditions of Use, all applicable laws and regulations, and are agreeing to take personal responsibility for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trademark law.
2. Use License
Permission is granted to temporarily download one copy of the materials (information or software) on YesData’s web site for personal, non-commercial, transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:
- modify or copy the materials;
- use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
- attempt to decompile or reverse engineer any software contained on YesData’s web site;
- remove any copyright or other proprietary notations from the materials;
- or transfer the materials to another person or "mirror" the materials on any other server.
This license shall automatically terminate if you violate any of these restrictions and may be terminated by YesData at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.
3. Disclaimer
The materials on YesData’s web site are provided “as is.” YesData makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Furthermore, YesData does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on any sites linked to this site.
4. Limitations
In no event shall YesData or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on YesData’s Internet site, even if YesData or a YesData authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.
5. Revisions and Errata
The materials appearing on YesData’s web site could include technical, typographical, or photographic errors. YesData does not warrant that any of the materials on its web site are accurate, complete, or current. YesData may make changes to the materials contained on its web site at any time without notice. YesData does not, however, make any commitment to update the materials.
6. Links
YesData has not reviewed all of the sites linked to or from its Internet web site and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by YesData of the site. Use of any such linked web site is at the user’s own risk.
7. Site Terms of Use Modifications
YesData may revise these terms of use for its web site at any time without notice. By using this web site you are agreeing to be bound by the current version of these Terms and Conditions of Use.
8. Governing Law
Any claim relating to YesData’s web site shall be governed by the laws of the State of New York without regard to its conflict of law provisions.
9. YesData Data
YesData aggregates publicly available information from white & yellow pages, social networks, online surveys, research panels, voter files, utility requests, real estate listings, and other public sources. This information includes but is not limited to demographic, name, email, postal address, and interest information. This data is then indexed and aggregated to create a profile.
We use this data to create online segments that are grouped together based on demographic or behavioral profiles. This data is used to send relevant marketing messages on behalf of our marketers using the best practice guidelines established by the Direct Marketing Association through online and offline channels. YesData NEVER collects sensitive information, such as Social Security or Credit Card numbers for the purpose of sending marketing messages.
Information may be collected by third parties through emails and communications from YesData. We may collect, share, or sell user data with third-parties. These third parties including marketing consultants, advertisers, advertising technology platforms, and data preparation and processing services. Third parties may combine user data with data collected across the internet or from other sites.
We and our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. For example, our partners may deliver and/or enable delivery of ads to you in your web browser based on a purchase you made in a physical retail store or based on the fact that you visited a particular website.
10. Web Cookies & IP Tracking
We may use cookies, pixels or similar technologies, to enhance and personalize your experience on our sites and in email correspondence sent by YesData. The cookies do not identify you by your name or email or phone unless you have voluntarily provided this information to us. We may use cookies to show you ads about YesData or one of its clients unless you explicitly opt-out below. However, when working with data partners we hash our cookies into non-human readable to ensure your privacy is maintained at all times. Third parties may set cookies on users’ browsers and collect user data using cookies or other technologies for their own use and subject to their own privacy policies. We may use an IP address in an attempt to determine a place from which a website visitor originated.
11. Opt Out & Request Personal Data
If you would like to opt out of YesData communications, you may click here or contact us directly at info@yesdata.com. You will be removed from all of YesData’s databases, which also includes our business professional file and our digital cookie-based ads. This process is only intended to remove information available through YesData.com and cannot remove the information from the third-party public sources, such as a white page directory.
If you would like to only stop receiving digital cookie-based ads from our advertisers please opt-out here, here, here, here, and here. If you are based in the European Union, please opt-out here.
If you choose to opt out of these cookie-based ads, an opt-out cookie will be installed on your device to indicate that you have opted out. If you browse the web from multiple devices or browsers, you must opt out from each browser and device. Opting out of YesData’s cookie-based ads will not prevent you from seeing ads; it will only prevent customized and relevant ads from reaching you.
If you would like to delete your personal data in our records, please email us at info@YesData.com or call our toll free at 914-336-2323. To verify your identity, we require you to send us a photo of you holding a state-issued photo identification card. We can only honor your request if the photo on your ID clearly matches your appearance and the address is clearly visible.
12. Information Pertaining to Children
YesData does not collect or sell data from children under eighteen (18) years of age where YesData is aware that the user is under eighteen (18) years of age.
13. California Residents’ Rights Under the CCPA
Pursuant to California Civil Code Section 1798.83, residents of the State of California have the right to request from companies conducting business in California certain information relating to third parties to which the company has disclosed certain categories of personal information during the preceding year for the third parties’ direct marketing purposes. Alternatively, the law provides that a company may comply, as YesData does, by disclosing in its privacy policy that it provides consumers choice (opt-out or opt-in) regarding sharing personal information with third parties for those third parties’ direct marketing purposes, and information on how to exercise that choice.
As stated above in this Privacy Policy, YesData provides you choice prior to sharing your personal information with third parties for their direct marketing purposes. If you choose to opt-out, YesData does not share your information with third parties for direct marketing purposes.
If you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please send your request by email to info@YesData.com, or call our toll free number at 914-336-2323. If the call back number you provide is not valid, then YesData is not responsible to respond.
14. Policy Changes
This Policy may change from time to time. We will post any privacy policy changes on this page.
15. Questions
If you have questions or concerns about YesData’s privacy or TOS, please contact:
Attn: Legal
YesData LLC
72 Clifford Ave
Pelham, NY 10803
Or alternatively, reach us via email using the contact us page.
ADDENDUM FOR CALIFORNIA RESIDENTS
CALIFORNIA PRIVACY RIGHTS
Last Modified: 12/23/19
-
NOTICE TO CALIFORNIA RESIDENTS [CONSUMERS] – CALIFORNIA CONSUMER PRIVACY PROTECTION ACT
The California Consumer Privacy Act of 2018 (“CCPA”) provides certain rights to residents of California. This section of the Privacy Policy applies if you are a natural person who is a resident of California (“California Consumer”) and uses our Services. This Addendum supplements the information in the Privacy Policy. However, this Addendum is intended solely for, and is applicable only as to, California Consumers: if you are not a California Consumer (or a resident of California), this does not apply to you and you should not rely on it.
In the below tables and sections, we describe (as required by the CCPA):
- Our Collection of Personal Information – the types of Personal Information (which the CCPA defines broadly) that we collect, the types of sources we collect it from,
- Our Disclosure and Sale of Personal Information – the types of recipients to whom we disclose or sell Personal Information.
- Our Business Purposes – our business purposes for (a) collecting and (b) sharing Personal Information, which are generally the same.
- Your California Privacy Rights and Choices – what rights you have under the CCPA, for instance, to request that we “opt out” your information from our marketing database (also called “do not sell” rights), or to request categories and personal information that we may have collected about you.
The following sets forth the categories of information we collect and purposes for which we may use California Consumers’ personal information:
1. OUR COLLECTION OF PERSONAL INFORMATION
Depending on how you interact with us, we may collect about you the categories of information summarized in the table below. The following table also describes how we collect and use such categories of information.
| Category |
Categories of Sources |
| Identifiers, e.g., name; alias; postal address; mobile ad identifiers; IP address; telephone number; email address; social network handles |
- Data compilers and consumer data resellers, informational and retail websites (“Commercial Source Categories”)
- Public records and other publicly available sources
- Government entities
- Social networks
|
|
Characteristics of protected classifications under California or US law (inferenced or actual, including self-reported)
E.g., race; color; religion; sex/gender; pregnancy, marital status; military or veteran status; national origin; ancestry; age (over 40) (may be inferenced, actual or self-reported) |
- Commercial Source Categories
- Public records and other publicly available sources
- Government entities
- Social networks
|
|
Commercial or transactions information
E.g., products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
|
- Commercial Source Categories
- Public records and other publicly available sources
|
|
Internet or other electronic network activity information
E.g., browsing history; online interests.
|
- Commercial Source Categories
|
|
Geolocation data
|
- Commercial Source Categories
|
|
Professional or employment-related information
E.g., current or past job history or job title.
|
- Commercial Source Categories
- Public records and other publicly available sources
|
|
Inference Data
E.g., consumer information or preferences.
|
- Commercial Source Categories
|
2. OUR DISCLOSURE AND SALE OF PERSONAL INFORMATION
We will share the information collected from and about you as discussed above for various business purposes, with service providers and with third parties including our customers. The chart below how and with whom we share or disclose personal information, and whether (based on the CCPA’s definition of “sell”) we believe we have “sold” a particular category of information in the prior 12 months.
| Category |
Categories of Third Parties We Share With |
Whether We “Sold” This Category of Personal Information in the Last 12 Months |
| Identifiers, e.g., name; alias; postal address; mobile ad identifiers; IP address; telephone number; email address; social network handles |
- Data compilers and consumer data resellers, consumer goods retailers, informational and retail websites, content publishers, non-profit organizations, business-to-business services and organizations, consumer surveys and survey companies, affiliate networks
(“Commercial Recipient Categories”)
- Advertising networks and media platforms, political campaigns, internet service providers, data analytics providers
- Social networks
|
Yes |
|
Characteristics of protected classifications under California or US law (inferenced or actual)
E.g., race; color; religion; sex/gender; pregnancy, marital status; military or veteran status; national origin; ancestry; age (over 40) (may be inferenced, actual or self-reported) |
- Commercial Recipient Categories
- Advertising networks and media platforms, political campaigns, internet service providers, data analytics providers
- Social networks
|
Yes |
|
Commercial or transactions information
E.g., products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
- Commercial Recipient Categories
- Advertising networks and media platforms, political campaigns, internet service providers, data analytics providers
- Social networks
|
Yes |
|
Internet or other electronic network activity information
E.g., browsing history; online interests. |
- Commercial Recipient Categories
- Advertising networks and media platforms, political campaigns, internet service providers, data analytics providers, and social networks
|
Yes |
|
Professional or employment-related information
E.g., current or past job history or job title. |
- Commercial Recipient Categories
- Advertising networks and media platforms, political campaigns, internet service providers, data analytics providers
- Social networks
|
Yes |
|
Inference Data
E.g., consumer information or preferences. |
- Commercial Recipient Categories
- Advertising networks and media platforms, political campaigns, internet service providers, data analytics providers
- Social networks
|
Yes |
We also may share any of the personal information we collect as follows:
Sharing for Legal Purposes: In addition, we may share personal information with third parties in order to: (a) comply with legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms of Service, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, and spam/malware prevention, and similar purposes.
Sharing In Event of a Corporate Transaction: We may also share personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.
Sharing With Service Providers: We share any personal information we collect with our service providers, which may include (for instance) providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement or hygiene, or otherwise assisting us to provide, develop, maintain and improve our services.
Sharing of Aggregate Information: We may aggregate and/or de-identify any information collected so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors, in our discretion.
3. OUR BUSINESS PURPOSES FOR COLLECTING AND SHARING PERSONAL INFORMATION
Generally speaking, we collect and share the Personal Information that we collect for the following purposes, as we also have described in our Privacy Policy and/or our website.
Our Purposes for collecting, using and sharing Personal Information
Data marketing services, for example:
- Generally, creating data marketing tools and products for our marketer clients, as more fully described in our Privacy Policy (and on our websites). This includes our provision of datasets, data “appends” (connecting data across datasets), data “scoring” (providing inferences about potential consumer behavior), data hygiene services (helping customers to evaluate, validate and correct personal information they hold), and security and anti-fraud services (helping customers to identify potentially fraudulent activity).
- Helping our Clients identify and understand their consumers better, by providing insights about them and managing loyalty programs, as well as providing financial and other scoring products.
- Assisting our Clients through our Services to provide their current and prospective customers with better service, improved offerings, and special promotions, for instance, advising on which current or prospective customers are most likely to be interested (or disinterested) in certain offers.
Online targeting, for example:
- Creating or helping to create defined audience segments based on common demographics and/or shared (actual or inferred) interests or preferences (e.g., households with prospective students). When we do this, we work with a data partner that “matches” our or other Information through de-identification techniques (such as through coded data “hashing”) with online cookies and other identifiers, in order to target and measure ad campaigns online across various display, mobile and other media channels.
- Assisting Clients in creating “identity” graphs, to help locate users across various channels, such as based on common personal, device-based, or network-based identifiers (e.g., IP address, email address).
Additional marketing services, for example (which may overlap with “data marketing services” above):
- Assisting in targeting and optimizing of direct mail and email campaigns, display, mobile and social media marketing.
- Measuring the effectiveness of online or offline ad campaigns by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases.
- Analyzing and optimizing our Clients’ (or their service providers’) proprietary databases, or helping Clients to identify and mitigate potential fraud.
- Providing “verification” or data “hygiene” services, which is how companies update and/or “clean” their databases by either verifying or removing or correcting old, incorrect or outdated information.
Operating our Services, for example:
- Improving, testing, updating and verifying our own database.
- Developing new products.
- Operating, analyzing, improving, and securing our Services.
Other internal purposes, for example:
For internal research, internal operations, auditing, detecting security incidents, debugging, short-term and transient use, quality control, and legal compliance.
We sometimes use the information collected from our own website, from social networks, from other “business to business” interaction (such as at trade shows) or from data compilers for the above, as well as for our own marketing purposes.
4. YOUR CALIFORNIA RIGHTS AND CHOICES
Without being discriminated against for exercising these rights, California residents have the right to request that we disclose what personal information we collect from you, to delete that information, and to opt-out of the sale of your personal information, subject to certain restrictions. You also have the right to designate an agent to exercise these rights on your behalf. This section describes how to exercise those rights and our process for handling those requests. (To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.)
1. Right to request access to your personal information
California residents have the right to request that we disclose what categories of your personal information that we collect, use, or sell. You may also request the specific pieces of personal information that we have collected from you. However, we may withhold some personal information where the risk to you or our business is too great to disclose the information. Sometimes, we act only as a “service provider” to our clients (for instance, if they provide information to us for analytics, processing or other data management services), in which case any consumer requests for opt-out, deletion or access to data must be made through that client: we therefore will forward any such requests to a named client, as feasible.
2. Right to request deletion of your personal information
You may also request that we delete any personal information that we collected from, such as if you have been a customer of ours. (Note that this is different from your right to “opt out” of us selling your personal information, which is described below; also note that we do not generally collect personal information directly from consumers.) However, we may retain personal information for certain important purposes, such as (a) to protect our business, systems, and users from fraudulent activity, (b) to address technical issues that impair existing functionality (such as de-bugging purposes), (c) as necessary for us, or others, to exercise their free speech or other rights, (d) to comply with law enforcement requests pursuant to lawful process, (e) for scientific or historical research, (f) for our own internal purposes reasonably related to your relationship with us, or to comply with legal obligations. Additionally, we need certain types of information so that we can provide our Services to you. If you ask us to delete it, you may no longer be able to access or use our Services.
3. How to exercise your access, opt-out and (if applicable) deletion rights
California residents may exercise their California privacy rights by sending an email to info@yesdata.com submitting their removal request through our form, or by contacting us at 914-336-2323.
For security purposes (and as required under California law), we will verify your identity – in part by requesting certain information from you — when you request to exercise your California privacy rights. For instance, if you request categories or specific pieces of personal information we have received about you, you may need to confirm your possession of an identifier (such as an email address) or to provide a piece of identification that confirms you are the person you claim to be.
Once we have verified your identity, we will respond to your request as appropriate:
- Where you have requested the categories of personal information that we have collected about you, we will provide a list of those categories.
- Where you have requested specific pieces of personal information, we will provide the information you have requested, to the extent required under the CCPA and provided we do not believe there is an overriding privacy or security concern to doing so.
- Where you have requested that we delete personal information that we have collected from you, we will seek to confirm whether your request is for an “opt out” or a “deletion”: because “opt out” or “do not sell” rights enable us to maintain your information for “suppression” purposes – i.e., to prevent us from selling information about you in the future (which is what many consumers requesting “deletion” actually desire to occur), we try to explain this in order to ensure we are meeting consumers’ preferences. (In addition, “deletion” rights only apply to information that we have collected “from” consumers – which does not apply to much of the information in our databases.)
- Upon completion of the above process, we will send you a notice that explains the categories of personal information we were able to locate about you, whether we (1) deleted, (2) deidentified, or (3) retained the information we collected from you. Certain information may be exempt from such requests under applicable law.
If we are unable to complete your requests fully for any of the reasons above, we will provide you additional information about the reasons that we could not comply with your request.
4. Right to nondiscrimination
We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights.
5. Right to Opt-out of the sale of your personal information
California residents may opt out of the “sale” of their personal information. California law broadly defines what constitutes a “sale” – including in the definition making available a wide variety of information in exchange for “valuable consideration.”
Depending what information we have about you, and whether we have included any of it in our marketing products and services, we may have sold (as defined by California law) certain categories of information about you in the last 12 months, as described in the above table in Section II of this Addendum, titled OUR DISCLOSURE AND SALE OF PERSONAL INFORMATION.
If you would like to opt out, you may do so as outlined on the following page: Do Not Sell My Personal Information.
6. Information about persons under age of 16
We do not knowingly collect personal information from minors under 16 years of age in California unless we have received legal consent to do so. If we learn that personal information from such California residents has been collected, we will take reasonable steps to remove their information from our database (or to obtain legally required consent).
7. Authorized agents
You may also designate an agent to make requests to exercise your rights under CCPA as described above. We will take steps both to verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a power of attorney.
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